WHO

The SOWINE Team is made up of experts with complementary talents (30 persons) and long-term project partners. Passionate about the world they live in, these key figures share the same vision of creativity, pleasure and work well done. If you are passionate about wine, if you can identify with this philosophy and if you would like to contribute to our growth, please don’t hesitate to apply!

Founders

Marie
Originally from the Champagne region, Marie, a graduate of the CELSA communications school at the Sorbonne, has spent the better part of her career in the world of wine and champagne. She launched her career at Champagne Mumm before moving on to Veuve Clicquot, where she was International Advertising and Corporate Communications Manager. After spending many years abroad—including a year touring the wineries of the world—Marie, who speaks five languages, finally settled in Paris where her burning ambition to provide a different outlook into the wine, spirits and champagne industry led to the creation of SOWINE. Apart from her responsibilities at the heart of the agency, Marie shares her insights and in-depth expertise on various wine- and spirits- related topics in lectures and presentations at international conferences and seminars. Marie was elected one of the twenty leading figures in the French wine industry.

Sylvain
Before co-founding SOWINE, Sylvain successfully pursued a career in new technologies in the US and France. A graduate of the ESSEC business school, Sylvain has firmly established himself as a brand positioning specialist who revels in looking at things from a different perspective, and who deploys an impressive array of skills to develop unconventional solutions for even the most challenging issues. He is also a man of many talents: during a yearlong tour of wineries around the globe, Sylvain discovered a passion for photography, and his works have been featured in international festivals. Sylvain is also the mastermind behind the SOWINE/DYNATA Barometer, which studies the influence of modern technology on the behavior of wine consumers in France.

Partners

Arnaud
After ten years of consulting in management and new technologies, Arnaud decided in 2006 to pursue his passion by specializing in the winegrowing and winemaking industries. While studying for the OIV (International Office of Vine and Wine) Master in wine management, he undertook a tour of countries with significant wine production and consumption. Since 2008, he has advised the industry’s federations and major players in marketing strategy. A graduate of the ICN business school and the WSET (Wine and Spirit Education Trust), Arnaud teaches wine marketing in a range of specialized courses. Arnaud is co-organizer of Vinocamp and founder of Wine Mosaic, a project that promotes original grape varieties.

Team

Harold
After ten years at communications agencies in Paris, Harold chose to specialize in wine in 2017, when he enrolled in the OIV (International Office of Vine and Wine) Master in Wine Management program. Passionate about wine and convinced of the potential for marketing and communicating around the notion of terroir, Harold is equally passionate about leveraging opportunities in branding, image, storytelling, digital communications and distribution to create value for his clients. Harold has developed an expertise in 360° strategies that allows him to help clients in the public and private sectors define and bring to life their different territories of communication. Today it is with fervor and dedication that he puts this expertise at the service of SOWINE’s clients.

Chloé
Born and raised in Nantes, Chloé launched her career in the cosmetics industry before moving on to retail. It was upon joining Castel Frères as international marketing manager that she discovered the wine industry. Upon receiving her WSET Level 3 Award, Chloé pursued a degree in viticulture and enology while continuing to advance her professional career. Apprenticing with winegrowers in Pézenas and Vidauban allowed her to immerse herself in the experiences of the men and women responsible for perpetuating the rich cultural heritage that she so cherishes. Chloé brings a strong background in marketing and an intimate knowledge of the wine industry to SOWINE, where she puts her passion for terroirs and brands to work for clients with boundless energy, creativity and pragmatism.

Estelle
The granddaughter of an Armagnac producer, she developed a passion for wine and spirits early on. After graduating from college with a degree in economy and management, Estelle headed to London, where she joined a communications and press relations agency specialized in hotels, lifestyle and spirits. Estelle continued her studies at Audencia Business School where she pursued a Master in marketing design and creation while also pursuing a second diploma in collective creativity and intelligence techniques at the Centrale Nantes engineering school. She studied abroad in Finland before returning to France, where she launched her career in wine and spirits marketing at La Martiniquaise before joining Pernod Ricard. Today she brings her vision, passion and enthusiasm to her clients at SOWINE.

Hortense
Born in Bordeaux, Hortense is the daughter of an English wine consultant with an estate in the Bergerac region, so it was only natural that she was drawn to the world of wine. Her attachment to her native region led her to pursue a Bachelor degree in business and management and a Master in marketing & brand management at KEDGE Business School in Bordeaux. It was in London that she developed her public relations skills before discovering brand management at a company specialized in wine production and distribution. After working in web marketing for a rapidly expanding hotel group, Hortense chose to return to her sector of predilection, joining the SOWINE team in Bordeaux, where she puts her unfailing enthusiasm at the service of the agency’s clients.

Arthur
Arthur grew up in the southwestern part of France. After spending his early years in Toulouse, he moved to Bordeaux, where he attended Sciences Po. An exchange program in Vienna provided him with the opportunity to kindle his interest in working in the cultural sector before he found himself drawn to the world of wine, a natural transition given his passion for history and culture, including that of wine. Driven by his thirst for knowledge, Arthur earned a WSET Level 2 Award before launching his career in the wine industry at Vinatis, where he managed digital marketing for the German and Austrian markets. As a member of the SOWINE team, Arthur continues to hone his expertise while pursuing a Masters in Management at the ESSEC business school, where he is part of the LVMH Chair.

Charlie
Charles-Louis hails from Moulins, at the heart of the Bourbonnais wine region. His parents are teachers, and they instilled in him a deep-seated curiosity about history and geography and a decidedly meticulous approach to the scientific world.
After graduating from emlyon business school with a degree in management and NEOMA Business School with a degree in business communications, he specialized in brand strategy, working at some of Paris’s leading agencies, first in advertising (Ogilvy, BETC) and then in branding (CBA). At the same time, his work for the blog Le Vin Parfait led him to discover a passion for wine, and he spent nearly five years in Italy and one in Lebanon exploring Mediterranean cultures and terroirs.
Upon returning to France with diplomas including the WSET 3 Award and a degree from Université de Dijon as well as an Italian passport, Charlie found in SOWINE an ideal setting where he could combine his passion for wine and his professional expertise. He is fervent about sharing his curiosity about and knowledge of this diverse, international sector of activity and telling fascinating stories as he works with agency clients on their 360° brand strategies.

Théo
A true son of southwestern France, Théo grew up in Toulouse and studied at Sciences Po Bordeaux. After obtaining a Master in marketing at the IAE management school in Bordeaux, he spent six years working at various graphic design and advertising agencies in Paris, where he specialised in strategic planning. At SOWINE, Théo works with clients to develop their brand strategy, coordinates market studies and benchmarks, and oversees analysis of consumer trends, a role that merges his knowledge of Bordeaux with the legacy of his ancestors, once winegrowers in Burgundy.

Sylvain
Sylvain was born into a family from southwest France and initiated in the delights of terroir from a very early age. Raised in the Charente department of France, he studied film and humanities in Bordeaux before continuing his education at the Institut d’Études Politiques, also known as Sciences Po, in Toulouse. His love of spirits briefly led him to the other side of the English Channel, where he discovered the world of whisky, embarking on tours of distilleries and participating in many tastings. After developing his experience in digital communications, Sylvain decided to combine his skills as a “geek” with his passion. At SOWINE, he keeps a keen eye on new trends for agency clients as he helps them define their digital communications strategies.

Zoé
Originally from the South of France, Zoé left her native region in favor of Paris, where she obtained a Masters in Marketing and Advertising at the ISCOM communications school. Upon receiving her diploma, she embarked upon a journey across the globe, and it was during a visit of the McLaren Vale wine region near Adelaide, Australia that she first discovered her passion for wine. Upon returning to Europe, Zoé pursued a Masters in Art at King’s College in London. She fell in love with the city, where she discovered a rich and diverse offering of wines. It was only a matter of time before Zoé earned her WSET Level 2 and Level 3 Awards in English. She is a valuable addition to SOWINE, where she puts her communications expertise to work for agency clients in outlining their digital strategies and activating their presence on social networks.

Edgar
Originally from Lyon, Edgar grew up in Lille and pursued his studies on the Bordeaux campus of Kedge Business School. After a first experience in film production as a Community Manager, he sought out an internship in event planning in Montreal, where he fell in love with Quebec and its brewery culture. Upon returning to France, he spent nearly two years at France Télévisions as a social media analyst. He then returned to Montreal, where he learned to brew his own beer and travelled eastern Quebec’s Beer Route. He oversaw the social media strategy of the Montreal International Documentary Festival before joining a start-up specialized in consumer surveys of social platforms. After two years in Canada, he returned to Bordeaux, where he joined SOWINE as Social Media Manager.

Mathilde
Mathilde grew up near Fontainebleau, where she thrived in the country air and her grandparents instilled in her a taste for nature, conviviality, and a love of cooking. During her studies at the ISCOM communications school in Paris, Mathilde trained in different work environments, from an agency and a start-up to an association and the public sector. She travelled to Montreal, where she oversaw several events, including a street art festival and a culinary competition. Upon returning to France, she settled in the northern region, working as a communications coordinator for the European Metropolis of Lille. Mathilde holds a Masters in Influence and Event Strategies and is an amateur of alcohol-free spirits, although she is not against a glass of wine before dinner. As Social Media Manager at SOWINE, she is delighted to be working with the agency’s clients to hone their digital strategies.

Clément
A Reims native, Clément pursued studies in his hometown before seeking opportunities in Scotland, Denmark, England, and Portugal to immerse himself in new cultures and widen his horizons.
Clément first specialized in organizing major sporting events such as the EURO 2016 and the Biathlon World Cup. Upon returning to Reims, he worked as a freelance communications and marketing consultant for a network of clients, among them NEOMA Business School and the top-tier Champagne Basket basketball club, for nearly ten years. His passion for and desire to grow his knowledge of wine drove him to obtain a WSET 2 Award before joining SOWINE, where he helps agency clients define and implement social media strategies.

Rémi
Born and raised in Paris, Rémi maintains close ties with his native region of Charentes. The son of discriminating gourmets with ancestors who herded sheep in the Pyrenees Mountains, he nurtured a passion for fine food and wine from early on. After earning a BTS in communications and a degree from the ISCOM communications school in Paris, where he honed his knowledge of digital communications and creation, Rémi turned to advertising. He managed automotive clients at an advertising agency for several years before opening up to a wider range of sectors, which brought him to work closely with several key accounts in the food industry.
Throughout his career, Rémi has remained zealous about producing effective advertising content and perfecting his craft, skills that he is delighted to bring to the table as Social Media Manager at SOWINE.

Calvin
Born in Paris, Calvin moved to Toulouse and then Bordeaux at a young age. His fascination for diverse terroirs and particular appetency for fine food and wine are most certainly a legacy of these formative years spent in the southwestern part of France. After studies in London, where he earned a degree in communications at ECS Media School, Calvin went on to pursue a Masters specialized in brand content in Paris. Calvin’s unique expertise and three-pronged approach focused on CONCEPT, CREATION, and PRODUCTION were nourished by experiences at various communications agencies, media outlets, and companies. His portfolio of skillfully executed projects—including video clips, traditional and “man on the street” interviews, and podcasts—has allowed him to develop a flawless technical and operational approach to content creation, a rich, diverse body of knowledge that he now puts to work in elaborating content strategies for clients of SOWINE.

Christopher
The grandson of a grain farmer, Christopher grew up between the plains of the Beauce region and the vineyards of Coteaux-du-Loir. Passionate about journalistic writing, he wrote his first pieces for the République de Centre newspaper at the age of sixteen before going on to study communications in Tours. After graduating from the IAE Poitiers business school with a Master II in communications strategy and management, he turned to wine and gastronomy, eager to combine his passion with his profession. As a press officer with an agency for six years, he developed expertise in the field of inter-professional organizations and winegrowers’ associations. At SOWINE, Christopher assists his clients with communications and media relations.

Laura
Laura was born and raised in southwest France. Her attachment to the region led her to pursue studies in Toulouse, where she earned a degree in communications from the ISCOM communications school before moving to Paris to study public and press relations and influence in the luxury sector at the Sup de Pub communications school in Paris. As a student, she worked at a specialized agency, where she honed her journalistic language skills and built a network of journalists and influencers. Laura puts her passion for wine and spirits to work at SOWINE as she develops influence strategies in the lifestyle sector and coordinates the international media visibility of the agency’s clients.

Loïc
A native of Beaune, Loïc was immersed in the culture of wine from a very young age. Loïc holds a Master in culture management specialized in gastronomy, wine and tourism from ESTHUA – Université d’Angers. Upon receiving his diploma, Loïc, a passionate traveller, embarked upon a discovery of the vineyards of Argentina and Chile. Loïc has worked with numerous wine and spirits companies and was part of teams at different agencies responsible for managing press relations for major clients. At SOWINE, he brings estates and winemaking appellations to life as their spokesperson before print, radio and TV journalists in France and abroad.

Elise
A native of Vendée, Elise grew up along the invigorating shores of the Atlantic. After pursuing studies in Angers and a yearlong stint in Australia, she returned to school in Paris to specialize in media relations. After a year at a cosmetics company, Elise joined Moët Hennessy Diageo, a natural choice for the daughter of wine merchants who has always been passionate about wine. Today, Elise is a valued member of the media and influencers team at SOWINE, where she works closely with clients in the spirits industry.

Leslie
A native of the Paris region, Leslie was first drawn to literature before setting her sights on the world of wine and spirits, a passion instilled in her by her family: she fondly recalls her frequent trips to wine shops with her mother to select the right bottles for the many family reunions organized by her parents. Enthusiastic and open-minded, Leslie pursued studies in communications while using her free time to familiarize herself with the wine and spirits industry, especially the rum and Champagne categories. She sought out new discoveries at professional trade shows, spent time at the wine shops in her neighborhood discussing attention-worthy winegrowers, and visited new vineyards whenever she travelled. Her interest in wine and spirits soon blossomed into a lifelong pursuit. After two years working at an agency as a press relations coordinator for clients in the wine and spirits sector, Leslie joined SOWINE, where she helps industry players promote their products, stories, and expertise among journalists and influencers

Victoria
Victoria grew up in the heart of Paris in a family of craftsmen and shopkeepers who instilled in her a love of good food and a talent for social interaction. So it came as no surprise when, upon graduating from high school, she decided to specialize in the hotel and restaurant industry. Victoria’s first professional experiences took her to Paris’s most prestigious palace hotels, including Le Bristol and Le Mandarin Oriental. During her career, Victoria has served the cuisine of great Michelin-starred chefs such as Eric Fréchon and Thierry Marx, and her close work with several Meilleurs Ouvriers de France (Best Craftsmen of France) taught her to develop a sense of rigor and exacting standards. It was working alongside David Biraud, Head Sommelier of the Sur Mesure par Thierry Marx** restaurant, and his team that her appetency for wine came to light. Victoria went on to pursue an MBA specialized in wine and spirits in Montpellier. During her studies, she discovered another passion, for communications. After a year and a half working in a specialized press relations agency, she proved a natural fit for SOWINE, where her knowledge is a valuable asset in helping agency clients effectively communicate with the press and influencers.

Juliette
A childhood spent in Lille nurtured Juliette’s cheerful and authentic personality. Eager for new experiences, she left the rains of northern France for Bordeaux, where she discovered the pleasures of wine tasting during her studies at Kedge Business School. Juliette started her career with Pernod Ricard, where she first came into contact with SOWINE. She continued her career at wine start-ups before joining SOWINE’s Bordeaux office. She is in charge of the organization of all events for SOWINE clients.

Maylis
A native of the Béarn, Maylis grew up between the shores of the Basque country and the Pyrenees Mountains. She pursued studies in Bordeaux and then at the Sup de Pub communications school in Paris, where she earned a Master in art direction. Maylis is very attached to the Southwest and the terroir of her childhood but she is also an avid explorer. After beginning a successful career working at several advertising agencies in Paris, she embarked upon a long journey through South America. Working on farms in exchange for food and lodging, Maylis was able to live out a very personal vision, one that is centered on giving and open-mindedness. Upon returning to France, Maylis joined the SOWINE team in Bordeaux, where she sets the creative tone for projects and visual identities of the agency’s clients.

Céleste
Céleste hails from Normandy but grew up in Provence, which makes it especially hard for her to decide whether she likes butter or olive oil better! Her most precious childhood memories are of learning how to cook, tending to the vegetable garden, harvesting olives, hunting for wild mushrooms and collecting velvet crabs. Passionate about brand image and packaging, Céleste pursued a Master 2 in visual communications in Paris, before launching her career as a freelancer. Three years later, she joined a major agency in Paris, where one of her clients was the Nicolas chain of wine merchants. She brings to SOWINE her passion for art direction and strong concepts that she unfailingly conveys with precision and relevance.

Clémence
Clémence spent her childhood in the Basque Country. Filled with creativity, passion and curiosity from a very young age, she went on to pursue studies in Bordeaux, where she found her calling in design. Upon obtaining a diploma in graphic design, Clémence pursued a Master in art direction at the Sup de Pub communications school in Bordeaux. Her first position, at the Cité du Vin, proved ideal, as it exposed her to a fascinating new world and nourished a passion for using her creativity and graphic design skills to promote wine. It was only natural that Clémence was eager to join SOWINE, where she puts her know-how to work for clients in highly innovative, imaginative ways.

Aïnhoa
Born into a family that has lived in the Béarn, a region offering a wealth of epicurean delights and products of terroir, for many generations, Aïnhoa, who was raised in Japan and the Paris region, thrived in a multi-cultural environment. A dreamer and lover of art, she spent most of her time as a child drawing on the walls of the basement at her aunt’s graphics studio. And when it came time to choose a field of study, Aïnhoa pursued her passion, enrolling at the ECV Nantes school specialized in design, animation, and digital. While working towards a Masters in graphic design in Paris, Aïnhoa carried out an internship at SOWINE, where she continued to nurture her curiosity and creativity and proved a perfect fit for the SOWINE team. Upon completing her Masters, Aïnhoa was delighted to join the Design & Creation branch of SOWINE, where her graphic design skills make her a precious asset in helping clients of the agency reach their target audiences.

Marie
Born into a family of winemakers, Marie was raised on a vineyard. After pursuing an MBA in wine and spirits marketing, she joined the Wine & Business Club Paris where she served as project manager in event planning and media relations. In 2013, she decided to pursue a new challenge abroad and moved to New York. A self-taught sommelier, she was hired by the prestigious Michelin three-star restaurant Le Bernardin, where she worked with a list of some two thousand wines. Today she puts her experience in wine and the wine trade to work for SOWINE’s clients, along with her unique international vision of the wine market.

Candice
Candice grew up on l’Ile aux  Moines, a small island in the Gulf of Morbihan. Upon completing a Master in international trade and foreign languages in Nantes, Candice was eager to experience life abroad, first in sunny Naples and then in London, where she began her career at a wine import company. For two years, she thrived in an environment driven by the rapid, stimulating pace of international markets and fueled her desire to dedicate her career to the wine and spirits industry. Today, Candice puts her characteristic determination and enthusiasm to work for SOWINE clients as she continues to develop her expertise in trade and her international vision.

Violette
Violette attended the Toulouse School of Management, where she completed her bachelor’s degree with an experience at Les Grands Chais de France. She then pursued a Master in Wine and Spirits Management & Marketing in Bordeaux at the INSEEC business school while preparing for the WSET Level 2 Award in English. A fervent athlete and lover of nature and wine terroirs, Violette was naturally drawn to New Zealand, where she worked for the country’s leading importer of Champagne. Upon completing her thesis and earning her degree at the IAE management school in Bordeaux, she returned close to home, where she now puts her energy, enthusiasm, and organizational skills to work for SOWINE’s clients in Bordeaux.

Pauline
A native of Beaune, Pauline was born into a family of gourmets and learned from a very young age to appreciate epicurean delights, including authentic products of terroir. Her passion for the pleasures of the table includes wine, thanks to her memories of the annual wine harvest. After earning a degree in communications and marketing in Lyon, her desire to hone her knowledge of wine led her to enroll in a Masters program in Avignon specialized in the international wine and spirits trade. Upon earning her degree and WSET 3 Award, Pauline began her career in Paris at a wine shop, a most enriching experience for anyone interested in the sale of wine. In addition to greeting and giving recommendations to customers, Pauline was entrusted with managing the shop and selecting the wines sold there. After singlehandedly overseeing the business for several years, Pauline was ready for a new challenge. This is what brought her to SOWINE, where her organizational and problem-solving skills as well as her aptitude for interpersonal relations and convivial nature make her the ideal choice for the position of Office Manager. Pauline is also a member of the agency’s Trade & Event team. Her experience on the ground is a valuable asset in bringing SOWINE’s network of influencers to life and guaranteeing the success of trade events organized for agency clients.