WHO

The SOWINE Team is made up of experts with complementary talents (25 persons) and long-term project partners. Passionate about the world they live in, these key figures share the same vision of creativity, pleasure and work well done. If you are passionate about wine, if you can identify with this philosophy and if you would like to contribute to our growth, please don’t hesitate to apply!

Founders

Marie
Originally from the Champagne region, Marie, a graduate of the CELSA communications school at the Sorbonne, has spent the better part of her career in the world of wine and champagne. She launched her career at Champagne Mumm before moving on to Veuve Clicquot, where she was International Advertising and Corporate Communications Manager. After spending many years abroad—including a year touring the wineries of the world—Marie, who speaks five languages, finally settled in Paris where her burning ambition to provide a different outlook into the wine, spirits and champagne industry led to the creation of SOWINE. Apart from her responsibilities at the heart of the agency, Marie shares her insights and in-depth expertise on various wine- and spirits- related topics in lectures and presentations at international conferences and seminars. Marie was elected one of the twenty leading figures in the French wine industry.

Sylvain
Before co-founding SOWINE, Sylvain successfully pursued a career in new technologies in the US and France. A graduate of the ESSEC business school, Sylvain has firmly established himself as a brand positioning specialist who revels in looking at things from a different perspective, and who deploys an impressive array of skills to develop unconventional solutions for even the most challenging issues. He is also a man of many talents: during a yearlong tour of wineries around the globe, Sylvain discovered a passion for photography, and his works have been featured in international festivals. Sylvain is also the mastermind behind the SOWINE/DYNATA Barometer, which studies the influence of modern technology on the behavior of wine consumers in France.

Partners

Arnaud
After ten years of consulting in management and new technologies, Arnaud decided in 2006 to pursue his passion by specializing in the winegrowing and winemaking industries. While studying for the OIV (International Office of Vine and Wine) Master in wine management, he undertook a tour of countries with significant wine production and consumption. Since 2008, he has advised the industry’s federations and major players in marketing strategy. A graduate of the ICN business school and the WSET (Wine and Spirit Education Trust), Arnaud teaches wine marketing in a range of specialized courses. Arnaud is co-organizer of Vinocamp and founder of Wine Mosaic, a project that promotes original grape varieties.

Team

Elisa
Born in Dunkirk, Elisa is very attached to her Flemish background. She studied communications and marketing at Lille’s ISTC communications school. A passion for travel took her to Quebec before joining SOWINE as an intern, where she discovered she could combine her expertise with her passion. After working as a social media manager in the luxury tourism sector in Indonesia, Elisa moved back to Paris to work in project management for an organization in the food industry before returning to SOWINE, where she devotes her creative spirit and project management skills to the agency’s clients.

Harold
After ten years at communications agencies in Paris, Harold chose to specialize in wine in 2017, when he enrolled in the OIV (International Office of Vine and Wine) Master in Wine Management program. Passionate about wine and convinced of the potential for marketing and communicating around the notion of terroir, Harold is equally passionate about leveraging opportunities in branding, image, storytelling, digital communications and distribution to create value for his clients. Harold has developed an expertise in 360° strategies that allows him to help clients in the public and private sectors define and bring to life their different territories of communication. Today it is with fervor and dedication that he puts this expertise at the service of SOWINE’s clients.

Chloé
Born and raised in Nantes, Chloé launched her career in the cosmetics industry before moving on to retail. It was upon joining Castel Frères as international marketing manager that she discovered the wine industry. Upon receiving her WSET Level 3 Award, Chloé pursued a degree in viticulture and enology while continuing to advance her professional career. Apprenticing with winegrowers in Pézenas and Vidauban allowed her to immerse herself in the experiences of the men and women responsible for perpetuating the rich cultural heritage that she so cherishes. Chloé brings a strong background in marketing and an intimate knowledge of the wine industry to SOWINE, where she puts her passion for terroirs and brands to work for clients with boundless energy, creativity and pragmatism.

Estelle
The granddaughter of an Armagnac producer, she developed a passion for wine and spirits early on. After graduating from college with a degree in economy and management, Estelle headed to London, where she joined a communications and press relations agency specialized in hotels, lifestyle and spirits. Estelle continued her studies at Audencia Business School where she pursued a Master in marketing design and creation while also pursuing a second diploma in collective creativity and intelligence techniques at the Centrale Nantes engineering school. She studied abroad in Finland before returning to France, where she launched her career in wine and spirits marketing at La Martiniquaise before joining Pernod Ricard. Today she brings her vision, passion and enthusiasm to her clients at SOWINE.

Hortense
Born in Bordeaux, Hortense is the daughter of an English wine consultant with an estate in the Bergerac region, so it was only natural that she was drawn to the world of wine. Her attachment to her native region led her to pursue a Bachelor degree in business and management and a Master in marketing & brand management at KEDGE Business School in Bordeaux. It was in London that she developed her public relations skills before discovering brand management at a company specialized in wine production and distribution. After working in web marketing for a rapidly expanding hotel group, Hortense chose to return to her sector of predilection, joining the SOWINE team in Bordeaux, where she puts her unfailing enthusiasm at the service of the agency’s clients.

Théo
A true son of southwestern France, Théo grew up in Toulouse and studied at Sciences Po Bordeaux. After obtaining a Master in marketing at the IAE management school in Bordeaux, he spent six years working at various graphic design and advertising agencies in Paris, where he specialised in strategic planning. At SOWINE, Théo works with clients to develop their brand strategy, coordinates market studies and benchmarks, and oversees analysis of consumer trends, a role that merges his knowledge of Bordeaux with the legacy of his ancestors, once winegrowers in Burgundy.

Sylvain
Sylvain was born into a family from southwest France and initiated in the delights of terroir from a very early age. Raised in the Charente department of France, he studied film and humanities in Bordeaux before continuing his education at the Institut d’Études Politiques, also known as Sciences Po, in Toulouse. His love of spirits briefly led him to the other side of the English Channel, where he discovered the world of whisky, embarking on tours of distilleries and participating in many tastings. After developing his experience in digital communications, Sylvain decided to combine his skills as a “geek” with his passion. At SOWINE, he keeps a keen eye on new trends for agency clients as he helps them define their digital communications strategies.

Tanguy
Tanguy was born into a military family and spent his childhood and teenage years in France, the French territories and Africa. A true native of the Southwest of France, he never misses an opportunity to return to his home base in the Landes. As a student at Lille’s ISTC communications school, he also pursued a passion for the science of beer. And from beer, Tanguy, an enthusiastic, insatiably curious bon vivant, moved on to enlarge his expertise to include spirits and champagne. Today he manages social media accounts for SOWINE clients.

Julie
A native of the Champagne region, Julie attended SKEMA Business School Lille before continuing her studies in the U.S. and in Paris, where she pursued a specialized course of study in digital communications. After a first experience in communications at Bacardi-Martini France, Julie joined Groupe Cyril Lignac in Paris as Community Manager. Julie then developed her expertise in project management and social media at an agency in Lille, where she worked for a wide portfolio of clients, mostly in food and spirits, before joining SOWINE. A valuable member of the team, she brings together her two passions as she puts her trademark ardor and meticulousness to work for the agency’s clients.

Christopher
The grandson of a grain farmer, Christopher grew up between the plains of the Beauce region and the vineyards of Coteaux-du-Loir. Passionate about journalistic writing, he wrote his first pieces for the République de Centre newspaper at the age of sixteen before going on to study communications in Tours. After graduating from the IAE Poitiers business school with a Master II in communications strategy and management, he turned to wine and gastronomy, eager to combine his passion with his profession. As a press officer with an agency for six years, he developed expertise in the field of inter-professional organizations and winegrowers’ associations. At SOWINE, Christopher assists his clients with communications and media relations.

Laura
Laura was born and raised in southwest France. Her attachment to the region led her to pursue studies in Toulouse, where she earned a degree in communications from the ISCOM communications school before moving to Paris to study public and press relations and influence in the luxury sector at the Sup de Pub communications school in Paris. As a student, she worked at a specialized agency, where she honed her journalistic language skills and built a network of journalists and influencers. Laura puts her passion for wine and spirits to work at SOWINE as she develops influence strategies in the lifestyle sector and coordinates the international media visibility of the agency’s clients.

Laurine
Born in the Oise department of France, Laurine grew up surrounded by the verdant fields of Picardy and spent her summers soothed by the hum of cicadas in her beloved region of the Luberon. Driven by her roots, Laurine first studied tourism in Amiens before specializing in culture, this time in southeastern France. After earning a Master in communications strategies at Marseilles’s School of Journalism, she launched a career in media relations, a calling that would allow her to leverage her passion, sense of creativity and interest in a diversity of subjects. After working at several agencies in Paris, Laurine now puts her expertise in press and influencer relations to work for SOWINE clients.

Loïc
A native of Beaune, Loïc was immersed in the culture of wine from a very young age. Loïc holds a Master in culture management specialized in gastronomy, wine and tourism from ESTHUA – Université d’Angers. Upon receiving his diploma, Loïc, a passionate traveller, embarked upon a discovery of the vineyards of Argentina and Chile. Loïc has worked with numerous wine and spirits companies and was part of teams at different agencies responsible for managing press relations for major clients. At SOWINE, he brings estates and winemaking appellations to life as their spokesperson before print, radio and TV journalists in France and abroad.

Elise
A native of Vendée, Elise grew up along the invigorating shores of the Atlantic. After pursuing studies in Angers and a yearlong stint in Australia, she returned to school in Paris to specialize in media relations. After a year at a cosmetics company, Elise joined Moët Hennessy Diageo, a natural choice for the daughter of wine merchants who has always been passionate about wine. Today, Elise is a valued member of the media and influencers team at SOWINE, where she works closely with clients in the spirits industry.

Juliette
A childhood spent in Lille nurtured Juliette’s cheerful and authentic personality. Eager for new experiences, she left the rains of northern France for Bordeaux, where she discovered the pleasures of wine tasting during her studies at Kedge Business School. Juliette started her career with Pernod Ricard, where she first came into contact with SOWINE. She continued her career at wine start-ups before joining SOWINE’s Bordeaux office. She is in charge of the organization of all events for SOWINE clients.

Maylis
A native of the Béarn, Maylis grew up between the shores of the Basque country and the Pyrenees Mountains. She pursued studies in Bordeaux and then at the Sup de Pub communications school in Paris, where she earned a Master in art direction. Maylis is very attached to the Southwest and the terroir of her childhood but she is also an avid explorer. After beginning a successful career working at several advertising agencies in Paris, she embarked upon a long journey through South America. Working on farms in exchange for food and lodging, Maylis was able to live out a very personal vision, one that is centered on giving and open-mindedness. Upon returning to France, Maylis joined the SOWINE team in Bordeaux, where she sets the creative tone for projects and visual identities of the agency’s clients.

Céleste
Céleste hails from Normandy but grew up in Provence, which makes it especially hard for her to decide whether she likes butter or olive oil better! Her most precious childhood memories are of learning how to cook, tending to the vegetable garden, harvesting olives, hunting for wild mushrooms and collecting velvet crabs. Passionate about brand image and packaging, Céleste pursued a Master 2 in visual communications in Paris, before launching her career as a freelancer. Three years later, she joined a major agency in Paris, where one of her clients was the Nicolas chain of wine merchants. She brings to SOWINE her passion for art direction and strong concepts that she unfailingly conveys with precision and relevance.

Sarah
A Toulouse native, Sarah attended school in Cahors and Bordeaux, where she quickly found herself drawn to the many facets of wine. Upon completing a Master at the E-artsup visual arts school in Paris, she began putting her talent for digital design and visual communications to work for brands in the perfume and cosmetics industry. A passionate photographer with a fine eye for colours and forms, Sarah draws inspiration from nature and wide-open spaces like the ochre rock formations of Bryce Canyon and the vineyards of the Corbières mountain range. As a creative director, she nourishes her vision by seeking to visually transcribe the emotions triggered by the aromas, flavours, and textures of each product.

Clémence
Clémence spent her childhood in the Basque Country. Filled with creativity, passion and curiosity from a very young age, she went on to pursue studies in Bordeaux, where she found her calling in design. Upon obtaining a diploma in graphic design, Clémence pursued a Master in art direction at the Sup de Pub communications school in Bordeaux. Her first position, at the Cité du Vin, proved ideal, as it exposed her to a fascinating new world and nourished a passion for using her creativity and graphic design skills to promote wine. It was only natural that Clémence was eager to join SOWINE, where she puts her know-how to work for clients in highly innovative, imaginative ways.

Sarah
A graduate of the ECV Design school in Bordeaux, Sarah is passionate about exploring all the different facets of graphic design, illustration, visual identity and the power of the image in the media. She discovered her zeal for wine during an experience with the French wine negociant Duclot, where she had the opportunity to work for several vineyards in Bordeaux. Curious and creative, Sarah is a true epicure who is delighted to put her keenly honed artistic sensibilities and her love of wine to work for clients of SOWINE Bordeaux.

Marie
Born into a family of winemakers, Marie was raised on a vineyard. After pursuing an MBA in wine and spirits marketing, she joined the Wine & Business Club Paris where she served as project manager in event planning and media relations. In 2013, she decided to pursue a new challenge abroad and moved to New York. A self-taught sommelier, she was hired by the prestigious Michelin three-star restaurant Le Bernardin, where she worked with a list of some two thousand wines. Today she puts her experience in wine and the wine trade to work for SOWINE’s clients, along with her unique international vision of the wine market.

Candice
Candice grew up on l’Ile aux  Moines, a small island in the Gulf of Morbihan. Upon completing a Master in international trade and foreign languages in Nantes, Candice was eager to experience life abroad, first in sunny Naples and then in London, where she began her career at a wine import company. For two years, she thrived in an environment driven by the rapid, stimulating pace of international markets and fueled her desire to dedicate her career to the wine and spirits industry. Today, Candice puts her characteristic determination and enthusiasm to work for SOWINE clients as she continues to develop her expertise in trade and her international vision.

Anne-Laure
Anne-Laure was raised in a melting pot of Mediterranean cultures thanks to her family’s diverse origins that often came to life at mealtime. After studying communications and working briefly in politics, she developed a passion for numbers, which led her to pursue a career in finance and real estate. Joining SOWINE allowed Anne-Laure to combine her innate sense of organization with her love of the finer things in life, while paying tribute to her mother’s maiden name, Vigneron (French for winegrower). Her characteristic sense of humor and organizational skills are of great value to the SOWINE team.