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SOWINE works with international clients on a daily basis to address their specific needs in different markets, outlining strategies for launching and promoting French brands abroad, defining and implementing global communications strategies, developing tools and initiatives to engage with multicultural audiences, managing press relations, organising events in key markets, and adapting messages and tactics to specific markets, especially on social networks.

The creation of SOWINE subsidiaries in the U.K. in 2020 and in the U.S. in 2021 has fostered excellent opportunities for communicating in these key markets seamlessly (clients are assigned a single account manager) and efficiently (our on-site bicultural teams are experts in their field).

SOWINE has been working closely with agencies in Benelux, Germany, Austria, Switzerland, Spain, Italy, Sweden, Denmark, and Poland as a member of The Food & Wine Republic, a network of agencies specialised in social media, media relations, and events in the wine, spirits, gastronomy and lifestyle sectors, since 2019. The creation of the network and SOWINE’s active involvement are another demonstration of the agency’s commitment to delivering on a decisively international vision.

These international ambitions were first incarnated by Vinodyssée, the yearlong exploration of vineyards around the globe that marked the creation of SOWINE, and remain primordial to this day. SOWINE’s offices resonate with the hum of five different languages, and our teams are recruited and trained according to a multicultural philosophy, so that we may offer our clients a singular, far-reaching vision and create opportunities for them to promote their image and visibility in key strategic markets.