We analyse your requirements and offer innovative, customised and efficient marketing and communication solutions. We help you position your brand and create the tools to give meaning to your content and your communication.
Communications and marketing strategy. Brand audits. Communication audits. Concepts and suggestion box. Strategic planning. Defining the marketing mix. Qualitative and quantitative studies. Industry watch.
BRAND PLATFORMS AND EXPRESSION
Brand territory. Brand positioning. Introduction and launch of new brands. Redeployment of existing brands. Conception of brand names and signatures.
We put in place mechanisms to strengthen and optimise your web presence. We offer you a tailor-made approach to digital communication with unique sector-specific expertise and long-term vision.
DIGITAL STRATEGY AND COMMUNITY MANAGEMENT
Audits and benchmarks. Consultancy in new media strategy. Implementation and management of web projects. Internet reputation consultancy. Strategic planning, content generation, integration and deployment on general and professional social networks. Community management. Social advertising and internet CRM. Digital PR and internet reputation. Media campaigns. Consultancy, guidance and training. Tracking and monitoring. Industry watch and reporting.
Design and development of internet sites, online magazines and blogs. Graphic design and technical development. Interface design, programming, content integration. Traffic development. Responsive design. Brand, product, event and on line business sites. DAM platforms. Search engine optimisation and affiliation. Hosting, technical support and follow-up. Sound design.
Mobile strategy consultancy. Smartphone application design and development. IPhone and iPad applications. Android Applications. In-store applications. Interface design for tablets and Surface tables. Activation of communication campaigns via mobiles.
Identity, design and packaging
Our strategic planning is underpinned by creativity, innovation and visually aesthetic graphic design.
Conception and redesign of visual identity. Logo and logo-block design. Defining and producing graphic charters. Drawing up guidelines.
PRODUCT DESIGN AND PACKAGING
Packaging design and development. Range segmentation and label design. Graphic design and renovation. Volume design: designing shape and form, recommendation of materials, drawing up specifications. Design of gift boxes and cases, supervision of production. Recommendation, design and development of POS tools.
Events and PR
We help you develop your relationship with target audiences in order to increase your visibility. We design, produce and organise every single event in a spirit of innovation and creativity, with the aim of marking a difference and creating an impact and an emotional response.
Events management and creating brand content. Recommendation of venues, identification of target audiences, project management. Stand design. Organisation, deployment and operational guidance. Events communication.
PUBLIC RELATIONS TOOLS
Recommendations for strategy, targets, operations and messages. Designing and developing communication tools. Organising, developing and running round tables and conferences.
BLOGGER AND MEDIA RELATIONS
Management and monitoring of public and media relations. Recommendations for and activation of blogger communication. Copywriting press releases and press packs. Invitations, mailings and follow-up. Brand Ambassador programmes, online public relations.
Written material and publishing, photos and videos
We use a combination of words and images to tell your “inspiring story”.
Designing corporate and product brochures. Production of editorial material. Graphic design and copywriting. Corporate communication: annual reports, corporate brochures, internal/external newsletters. Brand and product messages. Written material and business arguments. Design and publication of brand books.
Artistic direction and photography Contextualised photo shoots, photo reports, landscapes. Product pack shots and still lifes. Setting up and maintaining image banks. Managing picture libraries
Conception and production of corporate, product and motivational films. Conducting and circulating interviews. Communication channel. Interactive videos.
CRM and relationship marketing
We guide you through setting up connection points with your target audiences to generate client loyalty.
Analysis of client data. Defining and creating data bases. Project management. Deployment and operational guidance.
Creating relationship programmes. Designing, creating and setting up “Club" areas. Email and newsletter copywriting. Editorial guidance. Mailings.
Advertising and media
We express the essence of your brand through carefully selected media.
Storytelling. Artistic direction. Designing and creating advertising visuals. Print, TV, radio and poster campaigns. Digital advertising: web and social media.
Organizing campaigns. Coordinating media plans. Purchasing space. Social network action plans.
Retail marketing and merchandising
We develop customised tools to successfully reflect your image in the marketplace.
Identifying requirements, creating and developing promotional and merchandising tools. Sourcing and supervising production.
Stand creation and development. POS design and development. Communication material for sales forces.
We apply our thorough knowledge of techniques and technology to optimise your communication and to guide you to successful completion of your projects.
Training programmes on communication-related issues: communication techniques, creativity and innovation, community management, compliance with Loi Evin advertising restrictions. Qualified training staff.
Analysis of internal issues and identification of needs. Setting up tools. Strategies for team building. Guidance for crisis management. Training programmes.
Heritage and wine tourism
We bring fresh lustre to your brands through your historical heritage. We enhance your history and your story through communication. We ensure that your heritage is visible to the greatest number of consumers with specifically designed resources, areas and visitor trails.
Archive work and historical research. Recommendations for working procedures and guidance: sorting, gathering information, indexing and conservation. Consultancy in brand DNA and enhancement. Creating and implementing tools and media: exhibitions, events, books and brand publications. Implementing digital consultancy platforms.
Consultancy in wine tourism reception strategy. Benchmarks and international best-practice recommendations. Project management for design and architecture of visitor tours. Support, implementation, environment and tools. Promotion and communication.
the wine, champagne
and spirits industry