SOWINE/SSI 2011 Barometer: internet, social networks and wine in France

For our beloved English-speaking followers. Publication of the results of the 2011 SOWINE/SSI Barometer, the first survey to study the influence of new technologies on the behaviour of wine consumers in France. It answers the questions posed by the wine industry: what relationship do the French have with wine? What are their sources of information and how important are new technologies? What role do social networks play and how do they influence the act of wine purchasing?   Where wine is concerned, most French people consider themselves to be novices: they want information and need to be reassured before buying…